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The Insighter

Customer Experience Metrics, Insight and Management

Customer Satisfaction

Best-in-Class Voice of the Customer (VOC): In the Game

June 26, 2011

Results-Oriented Customer Listening Series

May 4, 2011

Performance measurements systems: Moving beyond the metric

April 18, 2011
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  • About

    Brian Backer is an experienced consultant in Customer Experience measurement, insights, and management. As a Director at CFI Group, Brian and his team consult blue chip organizations in optimizing customer satisfaction and loyalty, utilizing customer metrics to drive process improvements that deliver positive ROI.

    CFI Group website
    Contact Brian at 734.623.1375
  • Tags

    Customer Experience Customer Satisfaction Customer Service Performance Management Results-Oriented Customer Listening Series Surveys
  • Recent Posts

    • Best-in-Class Voice of the Customer (VOC): In the Game
    • Hailing the Fail: Service Recovery at Work
    • Results-Oriented Customer Listening Series
    • Surveys: Measurement Medium or Customer Touchpoint?
    • Performance measurements systems: Moving beyond the metric

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